Tuesday, 6 March 2012

Design Basics: Logo Advice

Just a quick post in response to having seen many logos posted to design forums for critique recently that seem to have been unaware of this fundamental piece of advice:


Design your logos in black and white

Seriously. If you design your logo to one colour scheme, you may find it doesn't work in other colour schemes… what if your original colours clash horribly with some future piece of artwork onto which it has to be overlaid? You're restricting the flexibility of the logo enormously by designing it with a colour scheme in mind. Use black and white for all your strokes and fills plus one solid grey tint if absolutely necessary. If your logo doesn't work within those limitations, your logo doesn't work, period.


No effects. No bevels, no embosses, no gradient fills. If your logo needs these things to make it look interesting, then it's a boring logo. No amount of icing and sprinkles will disguise the fact that your cake isn't properly cooked; pretty much the same principle with logos.


Make a nice, strong logo that works in solid black and white. If your logo doesn't do the job in monochrome, scrap it and do a new one. Once you have a logo strong enough to catch the eye in black and white, you can spiff it up to your heart's content. But here's the thing: you won't need to.

13 comments:

  1. Good tips there. Thanks Jim.

    ReplyDelete
  2. It's a really simple and sweet post and i completely agree with your view-point. Any logo design expert who has gained enough in-depth experience would say the similar statement that if your logo does not look good in Black n White, chances are it would not look good in any other colors as well.

    ReplyDelete
  3. I agree with you here. Although it pays to take risk by using other colors, it could be the one wrong decision you will make. There is nothing wrong in using the ever dependable black and white combination. In all color combination, they have the bigger chance to look good in any type of design.

    ReplyDelete
  4. Great post, you have pointed out some superb details.

    ReplyDelete
  5. Thanks for spreading the nice information.

    ReplyDelete
  6. Very interesting article. I've always been interested in knowing more about this.

    ReplyDelete
  7. This was a great and interesting article to read. I have really enjoyed all of this very cool and fun information. Thanks

    ReplyDelete
  8. This blog post is very beneficial thank for sharing with me. It is really great helpful from with me.

    Paisley Studios - Logo Design Company in Australia

    ReplyDelete
  9. Hello. Very cool blog!! Guy.. Excellent.. Amazing.. I will bookmark your blog and take the feeds also... Thanks for one's marvelous posting! I actually enjoyed reading it, you happen to be a great author.I will ensure that I bookmark your blog and definitely will

    ReplyDelete
  10. Hi Great information & Very useful blog.Thanks a lot for nice writing.
    bestkreative

    ReplyDelete
  11. Great blog. Your blog is interesting and so informative. Wait for your next blog post.
    Quick Logo Design

    ReplyDelete
  12. Hi. I wanted to drop you a quick note to express my thanks. I've been following your blog for a month or so and have picked up a ton of good information as well as enjoyed the way you've structured your site. I am attempting to run my own blog but I think its too general and I want to focus more on smaller topics. Being all things to all people is not all that its cracked up to be.

    web design

    ReplyDelete
  13. Pretty good post. I just stumbled upon your site and wanted to say that I have really enjoyed reading your site. Any way I'll be subscribing to your feed and I hope you post again soon.

    Logo design

    ReplyDelete